A model of the diffusion of a new product into a market with two segments but following a logistic demographic is considered. The consequent diffusion and adoption curves obtained are compared with previous results from two related models that assume a fixed population and an exponential dynamic market, respectively.
A Bass-type model for a dynamic market with logistic growth
CENTRONE, Francesca;SALINELLI, Ernesto
2008-01-01
Abstract
A model of the diffusion of a new product into a market with two segments but following a logistic demographic is considered. The consequent diffusion and adoption curves obtained are compared with previous results from two related models that assume a fixed population and an exponential dynamic market, respectively.File in questo prodotto:
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