Urban tourism plays a key role in regenerating medium-sized European cities by creating economic, social, and cultural opportunities. Through events, especially sports, cities like Novara transform public spaces, attract visitors, and strengthen local identity. Tourism-driven regeneration reshapes infrastructure, fosters community engagement, and enhances the city’s image. Major events, such as the 2024 Rink Hockey World Championships, illustrate how strategic planning links urban transformation, socio-spatial dynamics, and city branding, supporting sustainable development and global visibility.
THE IMPACT OF SPORTING EVENTS. NOVARA “ON FIELD”
Ferrario C.;Afferni R.
2026-01-01
Abstract
Urban tourism plays a key role in regenerating medium-sized European cities by creating economic, social, and cultural opportunities. Through events, especially sports, cities like Novara transform public spaces, attract visitors, and strengthen local identity. Tourism-driven regeneration reshapes infrastructure, fosters community engagement, and enhances the city’s image. Major events, such as the 2024 Rink Hockey World Championships, illustrate how strategic planning links urban transformation, socio-spatial dynamics, and city branding, supporting sustainable development and global visibility.File in questo prodotto:
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