Botanicals and Food Supplements in the EU: a play yet to be written?

The world of health-promoting plants offers an extraordinary potential in relation to the needs of consumers, who are increasingly attentive to the self-management of their health. In particular, the sector of food botanicals supplement stands out for its differentiated offer. However, even though the market is expanding, some critical issues together with long-lived problems that do not seem to be disappearing pose challenges to the free movement of products within the EU. In this article, we outline critical aspects and economic interests that are hindering the proper-functioning of the Single Market for botanical supplements, and to interpret the current trends at EU level.