Cultural history of the early development and success of Made in Italy. The essay claims the origins of Made in Italy in the U.S.-Italy transatlantic context between 1949 and 1972. Methodologically, the project moves from a broad interpretation of the Made in Italy concept, understood not only as a commercial label, consumer style, and economic resource, but also as a public discourse on Italian identity and historical-cultural construct in the making.
Transatlantic Modern Consumerisms: Italian Goods and Commercial Cultures in Postwar America, 1949-1972
IULI MARIA CRISTINA
;SIMONE CINOTTO
2024-01-01
Abstract
Cultural history of the early development and success of Made in Italy. The essay claims the origins of Made in Italy in the U.S.-Italy transatlantic context between 1949 and 1972. Methodologically, the project moves from a broad interpretation of the Made in Italy concept, understood not only as a commercial label, consumer style, and economic resource, but also as a public discourse on Italian identity and historical-cultural construct in the making.File in questo prodotto:
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