Cultural history of the early development and success of Made in Italy. The essay claims the origins of Made in Italy in the U.S.-Italy transatlantic context between 1949 and 1972. Methodologically, the project moves from a broad interpretation of the Made in Italy concept, understood not only as a commercial label, consumer style, and economic resource, but also as a public discourse on Italian identity and historical-cultural construct in the making.
Transatlantic Modern Consumerisms: Italian Goods and Commercial Cultures in Postwar America, 1949-1972
IULI MARIA CRISTINA
;SIMONE CINOTTO
In corso di stampa
Abstract
Cultural history of the early development and success of Made in Italy. The essay claims the origins of Made in Italy in the U.S.-Italy transatlantic context between 1949 and 1972. Methodologically, the project moves from a broad interpretation of the Made in Italy concept, understood not only as a commercial label, consumer style, and economic resource, but also as a public discourse on Italian identity and historical-cultural construct in the making.File in questo prodotto:
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