This paper contributes to the literature on place identity and territorial brands, aim- ing to the identification of the main dynamics and issues related to the communication of place identity in mountain areas. In particular, this study examines the role of the hotel industry operators in the promotion and communication of the Aosta Val- ley’s identity, since they represent a key player in this territorial context. To this end, a mixed method analysis is conducted through the combined use of semi-structured interviews, secondary data and direct observation. Results revealed that, among the main factors that influence the communication of identity in mountain areas, there are aspects linked to the subjects to whom it is entrusted — mainly families and local communities — and to the seasonality of these geographical contexts.
La Comunicazione dell’identità turistica nelle aree montane: il caso Valle D’Aosta
Elisa Piva
Primo
;
2021-01-01
Abstract
This paper contributes to the literature on place identity and territorial brands, aim- ing to the identification of the main dynamics and issues related to the communication of place identity in mountain areas. In particular, this study examines the role of the hotel industry operators in the promotion and communication of the Aosta Val- ley’s identity, since they represent a key player in this territorial context. To this end, a mixed method analysis is conducted through the combined use of semi-structured interviews, secondary data and direct observation. Results revealed that, among the main factors that influence the communication of identity in mountain areas, there are aspects linked to the subjects to whom it is entrusted — mainly families and local communities — and to the seasonality of these geographical contexts.File | Dimensione | Formato | |
---|---|---|---|
PIVA et al (2021) semestrale di studi e ricerche di geografia.pdf
file ad accesso aperto
Tipologia:
Documento in Post-print
Licenza:
Creative commons
Dimensione
396.43 kB
Formato
Adobe PDF
|
396.43 kB | Adobe PDF | Visualizza/Apri |
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.