Authors propose a framework to compare brand associations that origin directly from the communication of luxury brand, to consumers’ brand associations that origin from luxury fashion bloggers’ social pages, with the purpose to identify most common luxury dimensions rising from the online communication of brands and bloggers.

Fashion luxury brands through online brand associations

Grazzini L.
2016-01-01

Abstract

Authors propose a framework to compare brand associations that origin directly from the communication of luxury brand, to consumers’ brand associations that origin from luxury fashion bloggers’ social pages, with the purpose to identify most common luxury dimensions rising from the online communication of brands and bloggers.
2016
97888907394-7-7
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11579/108693
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