Grazzini, Laura
Grazzini, Laura
Dipartimento di Studi per l'Economia e l'Impresa
An international comparison of “Made in Italy” in the fashion, furniture and food sectors: An observational research study in France, Russia and The United Kingdom
2015-01-01 Gaetano, Aiello; Raffaele, Donvito; Pederzoli, D.; Godey, B.; Grazzini, L.; Wagner, B.; Wilson, J.; Halliburton, C.; Shokola, I.
Assessing Online Brand Experience through Consumer Brand Engagement Behaviors.
2017-01-01 Mazzoli, Valentina; Donvito, Raffaele; Grazzini, Laura
Brand reputation and Customer equity in global environment:a theoretical framework
2012-01-01 Gaetano, Aiello; Raffaele, Donvito; Grazzini, L.
Branding, retailing e Made in: gli esiti di una ricerca empirica sull’internazionalizzazione delle imprese del Made in Italy nei mercati francese e russo
2013-01-01 Aiello, G; Donvito, R; Grazzini, L
Communicating sustainable benefits: effects of mental representation and psychological distance perceptions.
2017-01-01 Grazzini, Laura; Koenig-Lewis, Nicole; Palmer, Adrian
Consumers’ Reaction to Brands Political Activity
2019-01-01 Mazzoli, Valentina; Grazzini, Laura; Acuti, Diletta; Donvito, Raffaele
Customers’ Willingness to Disclose Personal Information throughout the Customer Purchase Journey in Retailing: The Role of Perceived Warmth
2020-01-01 Aiello, Gaetano; Donvito, Raffaele; Acuti, Diletta; Grazzini, Laura; Mazzoli, Valentina; Vannucci, Virginia; Viglia, Giampaolo
Determinants of SMEs Growth: The Balance Between Innovation and Tradition as Key Factor for Italian Small Business Development
2016-01-01 Aiello, Gaetano; Donvito, Raffaele; Acuti, Diletta; Mazzoli, Valentina; Grazzini, Laura
Digital advertising and privacy implications: the effect of the advertising source on the customer-brand relationship
2019-01-01 Mazzoli, Valentina; Grazzini, Laura; Acuti, Diletta; Donvito, Raffaele
Does personality congruence explain luxury brand attachment? The results of an international research study
2020-01-01 Donvito, Raffaele; Aiello, Gaetano; Grazzini, Laura; Godey, Bruno; Pederzoli, Daniele; Wiedmann, Klaus-Peter; Halliburton, Chris; Chan, Priscilla; Tsuchiya, Junji; Skorobogatykh, Irina Ivanovna; Oh, Hyunjoo; Singh, Rahul; Ewing, Mike; Lee, Yuri; Fei, Li; Chen, Cindy Rong; Siu, Noel Yee-Man
Effectiveness of Customized Price Promotions. A study on the moderating role of contextual and temporal components
2017-01-01 Gaetano, Aiello; Grazzini, Laura
Experiential goods and consumer misbehavior. The role of psychological ownership.
2018-01-01 Vito, Tassiello; Grazzini, Laura; Giampaolo, Viglia; Sianne, Gordon-Wilson
Fashion luxury brands through online brand associations
2016-01-01 Aiello, G; Donvito, R; Mazzoli, V; Grazzini, L.
Green Place Branding: The Role of User-Generated Content.
2018-01-01 Acuti, Diletta; Grazzini, Laura; Mazzoli, Valentina; Aiello, Gaetano
Growth factors of made in Italy SMEs: the results of a multiple case analysis.
2015-01-01 Aiello, Gaetano; Donvito, Raffaele; Grazzini, Laura; Mazzoli, Valentina; Acuti, Diletta
I am not human, after all. The negative impact of human-like robots on customers’ attitude
2019-01-01 Grazzini, Laura; Viglia, Giampaolo; Molinillo, Sebastian; Buhalis, Dimitrios
Il mercato francese ed il mercato russo dei beni ad alto valore simbolico
2013-01-01 Aiello, G; Donvito, R; Grazzini, L
IL RAPPORTO TRA MARCA E “MADE IN” NELLA VALORIZZAZIONE DEI PROCESSI DI SVILUPPO INTERNAZIONALE: GLI ESITI DI UNA CASE ANALYSIS RELATIVA A POLTRONA FRAU
2014-01-01 Gaetano, Aiello; Raffaele, Donvito; Grazzini, L.; Mazzoli, V.
Il retailing internazionale delle imprese del made in Italy: evidenze dal mercato francese e russo
2013-01-01 Gaetano, Aiello; Raffaele, Donvito; Grazzini, L.
International Retailing of ‘Made in Italy’ Products: the Results of an Observational Research Study in French and UK markets
2014-01-01 Aiello, Gaetano; Donvito, Raffaele; Grazzini, Laura; B., Godey; D., Pederzoli; B., Wagner; J., Wilson; C., Halliburton