PERA, Rebecca
PERA, Rebecca
Dipartimento di Studi per l'Economia e l'Impresa
Book Review
2017-01-01 Viglia, Giampaolo; Nieto García, Marta; Pera, Rebecca
Can Business Communications ever be considered a work of art? Advertising as a psychological creative process in atti del convegno
2002-01-01 Pera, Rebecca
Can snacking be healthy? A comparison between coeliacs and health conscious food consumers
2017-01-01 Pera, Rebecca; Viglia, Giampaolo
Collective creativity and community development. How case studies from Senegal trigger western innovation.
2014-01-01 Pera, Rebecca; Castagnone, Eleonora
Comportamento d’acquisto del consumatore nel mercato del piacere e delle emozioni – un’analisi empirica nel settore dei profumi
2003-01-01 Pera, Rebecca; F., Falco
Conceptualising a digital orientation: antecedents of supporting SME performance in the digital economy
2017-01-01 Quinton, Sarah Eve; Canhoto, Ana; Molinillo, Sebastian; Pera, Rebecca; Budhathoki, Tribikram
Defining the boundaries of cocreation within a multi-stakeholder service ecosystem
2017-01-01 Pera, Rebecca; Viglia, Giampaolo; Gretzel, Ulrike
Designing an efficient mobility
2009-01-01 Pera, Rebecca
EMPOWERING THE NEW TRAVELLER: STORYTELLING AS A CO-CREATIVE BEHAVIOUR IN TOURISM
2014-01-01 Pera, Rebecca
Exploring how video digital storytelling builds relationship experiences
2016-01-01 Pera, Rebecca
Gioielli da portare, tavolette di cioccolato da divorare, videogiochi con cui divertirsi... Creatività ed ibridazione nella telefonia mobile
2004-01-01 Pera, Rebecca
Intuizione creativa e generazione di nuove idee. La creatività nell’individuo e nelle organizzazioni
2005-01-01 Pera, Rebecca
La comunicazione dell’etica come fattore competitivo
2002-01-01 G., Tardivo; S., Bresciani; Pera, Rebecca
Last AND least: when hotel guests don’t care about environmental policies
2020-01-01 Abrate, Graziano; Pera, Rebecca; Quinton, Sarah Eve
Leader Characteristics and Capabilities in SME Digital Innovation
2016-01-01 Budathoki, Tribikram; Quinton, Sarah Eve; Pera, Rebecca; Molinillo, Sebastian
Motives and resources for value co-creation in a multi-stakeholder ecosystem: A managerial perspective
2016-01-01 Pera, Rebecca; Nicoletta Occhiocupo, Jackie Clarke
Promoting Greener Transportation Systems for Employees in Industrial Areas: Service Design and Communication Strategies
2010-01-01 Pera, Rebecca
The determinants of stakeholder engagement in digital platforms
2017-01-01 Viglia, Giampaolo; Pera, Rebecca; Bigné, Enrique
The relationship between price paid and hotel review ratings: Expectancy-disconfirmation or placebo effect?
2021-01-01 Abrate, G.; Quinton, S.; Pera, R.
Transport in a systemic perspective How can we change attitudes and behaviours in people?
2008-01-01 Pera, Rebecca